People opt for internet advertising methods because practically half of the world’s population knows that we do our searching using the internet. If you have your own business, you need to decide what internet advertising method works for you. Ask yourself what you will avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in “expensive!” immediately, but they don’t know that many inexpensive internet advertising methods can attract great benefits.
Here’s the lowdown and a comparative look at the cheap and expensive internet advertising methods:
The Expensive:
1. Pop-ups.
Not only is this expensive, but also outright annoying that visitor’s close pop-up windows without even bothering to know what they are. It is an internet advertising method that’s unnecessary.
Fly ads are derivatives of pop-ups which are also equally irking to the visitors.
2. Podcasts.
Broadcast is to TV as pod cast is to the internet. It’s one sophisticated internet advertising method that can somehow hamper your budget. But if you’re thinking results, podcasting is worth the money.
3. Paying the search engines.
How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. It’s expensive, yes, but if we’re talking about Google and Yahoo search engines here, don’t give it a second thought.
Check out another internet advertising method: the pay-per-click system.
The Affordable
1.Blogging.
Go along the bandwagon and blog on your website. It is an internet advertising method that is popular, so you never have to worry that this will never spur outcome. All you have to do is write a blog and add it to your website or social media accounts, and voila! You don’t even need to pay!
2. Submit to not-so-big search engines.
An online search engine is cheap and dependable. If you submit your site to smaller search engines, you have a bigger chance to get more extensive results. Remember that the search engine giants can dwarf and overlook your site, so this internet advertising method might be the right one for you.
3. Text links.
Text links are not just cheap but are also virtually free! Let someone text link your site and return the favor.
Cheap versus expensive, that’s always the question that hounds on whenever we’re trying to get something. In the field of internet advertising, be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.
Other Internet Marketing Strategies that Won’t Hurt Your Savings Much
Make use of your online power – through Internet marketing. Here are some other simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results.
Firstly, you need a website before you can make use of these low-cost Internet marketing strategies. Create one or hire a web developer. It will display your products and services. Eventually, you can then incorporate the following Internet marketing techniques.
1. Affiliate Marketing
It is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. The advertisers will provide ad copy and links. You will have to pay a certain percentage of the sales profit to your affiliates.
2. Links
One of your goals should be to attain a good ranking with search engines. One way to do it is through link building. It is through trading links to other businesses that can be associated with yours.
3. Newsletters
Sending out newsletters to your subscribers (those who signed up for your newsletters) will help significantly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent, and applicable to a general audience.
4. E-mail Marketing
As one of the best cost-effective Internet marketing tools, e-mail marketing remains an essential method of keeping your customers aware of your products and services. Just make sure to avoid spamming.
5. Articles or blogs
If you put quality content in the form of articles on your website along with your products and services, search engines will have to index your website. Getting your website indexed by popular search engines means more traffic for you.
6. Forums
Expand your Internet network by joining forums that mainly discuss stuff regarding or related to your products and services. Actively posting responses or answers and asking for relevant information will build your reputation as a member of that forum and boost your company’s visibility through your signature files. These signature files are those that go with your every post. Links to your website can also be in this signature.
Conclusion
Your business will benefit a lot from various Internet marketing methods. But you don’t have to spend millions of dollars to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses.
