A brand guide helps them communicate consistently, and this consistency creates trust with a customer’s audience and shows them what a company stands for. A brand guide determines how a business wants to present itself to the market and how it wants to be perceived. Most organizations establish a style guide to create brand consistency that houses guidelines for writing styles and tones, visual standards, and how brand assets such as logos should be used. Creating an in-depth brand style guide will ensure that published content is consistent, polished, relatable, and enjoyable.
It’s hard to find joy in tasks we don’t like to do – and, unfortunately, many of the tasks we like the least are the ones we have to do every day. For some of you, staying on top of cleaning may be the task that gets you down. For others, it might be the endlessly growing list of unread emails demanding your attention. Although it can be hard to find joy in working through these tedious tasks, it’s certainly not impossible. Let’s take a look at a few mindset tweaks that may just get you there.
Sustainability is a now a business reality. Driven by clear evidence of ongoing climate change, consumers increasingly look to brands that demonstrate commitment to meaningful action. Today, sustainability and other ethical considerations match factors such as quality and price as consumers weigh their purchasing decisions. Maralytics Blogs How sustainable content puts people at the heart of digital engagement
Multiple studies drive home the power of this new reality: 45% of Gen Z consumers will stop buying from brands because of ethical or sustainability concerns; more than a third of UK consumers can and do walk away from companies that fail to align with their beliefs; while 72% of consumers are actively buying more sustainable products.
By Graeme Alexander of Lightspeed. “All up, I owned my own cafe for just over four years before I sold it. When I opened it with my wife it was the culmination of our dream to be that sickly-sweet husband & wife neighbourhood operation. You know the type. It was going to be a place where everyone was happy and our impeccable family lifestyle oozed effortlessly into our workplace and covered anyone who came near with its wholesome charm. But, like the Hallmark moment outlined above, it was a fairytale.”
The world of online marketing has erupted with tools to simplify campaign management and automate time-consuming elements. With such an abundance of great tools to choose from, identifying the best products can be quite daunting. Here are 5 exceptionally innovative platforms that you should definitely take the time to investigate.Moving out of your comfort zone. Trying new tools can be intimidating, it requires you to adopt a degree of flexibility and a willingness to learn. Moving out of your comfort zone might just be the ultimate power move you have been meaning to make.
With home internet connections moving away from metred solutions and into faster and uncapped lines; video has become an increasingly more powerful marketing medium. Along with that, the online world has always shown us that people have short attention spans, preferring content they can scan briefly or images that give them insight faster. Considering these factors, it is natural that video would soon become the top-performing medium in the online world. Maralytics Blogs Video Versus Audio – Where Is The Trend Going?
Social media users are more likely to pause and watch a short video while industries like real estate draw from the power of in-depth and panoramic video sequences to showcase properties.
Have you ever wondered if it’s possible to step into your office on a Monday morning feeling inspired, motivated, and excited for the week ahead? When you were an aspiring entrepreneur, you probably imagined more fun than what the reality is delivering. That’s because greater ownership means more responsibility. By simplifying the running of the business, you can enjoy a more significant amount of freedom while still meeting your obligations.
While a business plan explains your business — who you are, what you do, current and future location planning, growth strategies, staffing, finances, and more, your marketing plan is much more in-depth regarding specific tactics, goals, and outcomes.
Marketing restaurants has changed dramatically over the years. What worked 10 years ago, or even last year, doesn’t usually work anymore. It can be a struggle to find new customers for your restaurant with social media, new technology and more competition than ever before.
Build an online marketing strategy that will surpass your company’s expectations. When you’re all in with your marketing, no matter what platform, you’ll always be successful. How can you make this kind of fierce marketing affordable? The answer is simple: it’s all in the strategy.
If you want to get aggressive with internet marketing, it’s important to be alert and know what’s going on. Checkout some questions in this article to ask yourself before choosing an online marketing company.
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