A brand guide helps them communicate consistently, and this consistency creates trust with a customer’s audience and shows them what a company stands for. A brand guide determines how a business wants to present itself to the market and how it wants to be perceived. Most organizations establish a style guide to create brand consistency that houses guidelines for writing styles and tones, visual standards, and how brand assets such as logos should be used. Creating an in-depth brand style guide will ensure that published content is consistent, polished, relatable, and enjoyable.
A sales audit is an in-depth look at your sales function and how you attract prospects and convert them into customers. The result should be a comprehensive, accurate and objective evaluation of what’s working with sales, what isn’t and what you can do to drive more reliable and sustainable revenue growth.
Like many professional services, though, all sales audits aren’t created equally. If you are considering a sales audit to help you drive more revenue, create repeatable sales processes and improve the culture of your sales organisation, here are four things to consider.
Let’s talk about the most cutting-edge secrets for making systems work for your business. I will also share how you can build workflow management system to help you and your team consistently create achieve company growth. If you are thinking about just implementing a workflow system, there is a need for training your team about how the operations of the business will work. Whether you are a solo operation or managing a team, you will want a business system to streamline creating and deploying your products and services.
Sustainability is a now a business reality. Driven by clear evidence of ongoing climate change, consumers increasingly look to brands that demonstrate commitment to meaningful action. Today, sustainability and other ethical considerations match factors such as quality and price as consumers weigh their purchasing decisions. Maralytics Blogs How sustainable content puts people at the heart of digital engagement
Multiple studies drive home the power of this new reality: 45% of Gen Z consumers will stop buying from brands because of ethical or sustainability concerns; more than a third of UK consumers can and do walk away from companies that fail to align with their beliefs; while 72% of consumers are actively buying more sustainable products.
The world of online marketing has erupted with tools to simplify campaign management and automate time-consuming elements. With such an abundance of great tools to choose from, identifying the best products can be quite daunting. Here are 5 exceptionally innovative platforms that you should definitely take the time to investigate.Moving out of your comfort zone. Trying new tools can be intimidating, it requires you to adopt a degree of flexibility and a willingness to learn. Moving out of your comfort zone might just be the ultimate power move you have been meaning to make.
With home internet connections moving away from metred solutions and into faster and uncapped lines; video has become an increasingly more powerful marketing medium. Along with that, the online world has always shown us that people have short attention spans, preferring content they can scan briefly or images that give them insight faster. Considering these factors, it is natural that video would soon become the top-performing medium in the online world. Maralytics Blogs Video Versus Audio – Where Is The Trend Going?
Social media users are more likely to pause and watch a short video while industries like real estate draw from the power of in-depth and panoramic video sequences to showcase properties.
People opt for internet advertising methods because practically half of the world’s population knows that we do our searching using the internet.
Your business will benefit a lot from various Internet marketing methods. But you don’t have to spend millions of dollars to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses.
The demand for food delivery from restaurant customers has steadily climbed in the past years, and restaurants are facing a tough decision when it comes to accommodating this guest preference: is it a better idea to sign up with a third-party delivery service or invest in developing a delivery channel just for my restaurant?
When it comes to choosing how to incorporate delivery into your restaurant operations, restaurateurs have two options: build your own delivery system through your website or phone, or sign up with a third-party delivery vendor to facilitate the delivery process in your restaurant.
In an era of convenience, online ordering systems, self-service kiosks and mobile platforms have become key to give the customers what they crave the most: a fast, personalized and convenient food experience. With the number of digital orders on the rise, restaurants should dig into their options in terms of takeout, delivery, and other off-premises ordering methods.
Whatever you decide, it’s crucial to have as much data on your delivery operation as possible. Working with third-party delivery services can give you transparency into your sales figures, platform performance and best sellers, so you can optimize delivery, easily.
An increasingly popular alternative to in-house delivery is to utilize a third-party delivery service. These platforms can give thousands of new customers access to a restaurant’s products, increase brand visibility in their area and allow them to ring up sales for off-premise dining. For restaurants struggling after the COVID-19 dining room shutdowns, third-party delivery partnerships could be the difference between staying open and being forced to shut down.
There is little doubt COVID-19 has hit the hospitality majorly, however in this article, we attempt to share some tips on how some food and beverage businesses can modify and adapt to the transitional changes that can come with ongoing restrictions and snap lockdowns.The eventual keys to success include preparation and flexibility which will majorly contribute to being a successful resilient business.
The retail landscape has been in a continuous state of flux for well over 20 years. From the threat of large chain stores to recent advances in mobile technology and the rise of eCommerce sites, retailers have had to adapt in response to a variety of trends and innovations in order to attract consumer attention. One of the most common ways small businesses are navigating these changes is by transitioning to selling online.
You never know when and where someone is going to be looking for your restaurant tomorrow so don’t wait. The more exposure your restaurant has online the more successful you will be.
Time and time again, the best way to bring more customers into your restaurant is by finding them online. What’s better is letting those customers find your restaurant online instead. In order for this to happen your restaurant needs to be listed everywhere online. Every directory and citation could lead to new customers finding you online and coming to your restaurant.
To turn marketing into revenue, you must engage your audience with content that’s useful before you start to sell. Creating a content plan isn’t difficult if you first set some goals, stick to a schedule, and commit to it throughout the year.
The “new normal” calls for marketers to learn and build new marketing skill sets focused on listening to, communicating with, and providing service to customers.
Retail brands must deliver a superior customer experience in today’s world. Today’s consumers expect to be informed, engaged, and entertained.
Customer experience is the single ingredient that will determine the success of your company. Technology plays a key role in creating a memorable customer experience each time a client interacts with your brand.
Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement.
By offering your customers a variety of payment type options – both traditional and those brought about by emerging technologies, you will ultimately improve the experience your business provides and your bottom line.
With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts.
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