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So, you’re bringing in visitors to your website or to your physical store and they’re buying from you. That’s a great start but your next move is simple. You need to maximise the returns you get from the traffic that comes in.
That’s where consumer psychology comes in, you can take some basic principles (no psychology degree required) and then put them to use to boost your conversions. Here’s how.
A brand guide helps them communicate consistently, and this consistency creates trust with a customer’s audience and shows them what a company stands for. A brand guide determines how a business wants to present itself to the market and how it wants to be perceived. Most organizations establish a style guide to create brand consistency that houses guidelines for writing styles and tones, visual standards, and how brand assets such as logos should be used. Creating an in-depth brand style guide will ensure that published content is consistent, polished, relatable, and enjoyable.
A sales audit is an in-depth look at your sales function and how you attract prospects and convert them into customers. The result should be a comprehensive, accurate and objective evaluation of what’s working with sales, what isn’t and what you can do to drive more reliable and sustainable revenue growth.
Like many professional services, though, all sales audits aren’t created equally. If you are considering a sales audit to help you drive more revenue, create repeatable sales processes and improve the culture of your sales organisation, here are four things to consider.
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