Reels can be intimidating at times. Juggling these trends and attempting to fit your company’s mission into them can feel like
In the digital era, the easiest way to capture your customer’s attention is to reach out to them through online platforms. Every other person uses one more social media channel daily. So, if your online activity is sub-par, you can miss a huge customer base and lucrative opportunities.
Building a sales pipeline is an awesome step forward in bringing in more sales for your business. But there are things that you can do with a pipeline that can improve sales even more. We’ve put together a list of the things that you can do to adjust your sales pipeline for stronger conversion rates and don’t worry, they’re a lot less effort than putting the pipeline into place in the first instance.
How Do You Know Any Of This Is Working?
You call up your analytics using a package like Maralytics and you examine what your sales were like before you made the tweak and what they were like afterwards.
A sales audit is an in-depth look at your sales function and how you attract prospects and convert them into customers. The result should be a comprehensive, accurate and objective evaluation of what’s working with sales, what isn’t and what you can do to drive more reliable and sustainable revenue growth.
Like many professional services, though, all sales audits aren’t created equally. If you are considering a sales audit to help you drive more revenue, create repeatable sales processes and improve the culture of your sales organisation, here are four things to consider.
Sustainability is a now a business reality. Driven by clear evidence of ongoing climate change, consumers increasingly look to brands that demonstrate commitment to meaningful action. Today, sustainability and other ethical considerations match factors such as quality and price as consumers weigh their purchasing decisions. Maralytics Blogs How sustainable content puts people at the heart of digital engagement
Multiple studies drive home the power of this new reality: 45% of Gen Z consumers will stop buying from brands because of ethical or sustainability concerns; more than a third of UK consumers can and do walk away from companies that fail to align with their beliefs; while 72% of consumers are actively buying more sustainable products.
The world of online marketing has erupted with tools to simplify campaign management and automate time-consuming elements. With such an abundance of great tools to choose from, identifying the best products can be quite daunting. Here are 5 exceptionally innovative platforms that you should definitely take the time to investigate.Moving out of your comfort zone. Trying new tools can be intimidating, it requires you to adopt a degree of flexibility and a willingness to learn. Moving out of your comfort zone might just be the ultimate power move you have been meaning to make.
To turn marketing into revenue, you must engage your audience with content that’s useful before you start to sell. Creating a content plan isn’t difficult if you first set some goals, stick to a schedule, and commit to it throughout the year.
The “new normal” calls for marketers to learn and build new marketing skill sets focused on listening to, communicating with, and providing service to customers.
Retail brands must deliver a superior customer experience in today’s world. Today’s consumers expect to be informed, engaged, and entertained.
Customer experience is the single ingredient that will determine the success of your company. Technology plays a key role in creating a memorable customer experience each time a client interacts with your brand.
Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement.
A good lead magnet can generate thousands of leads per month for your business. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results.
Storytelling is one of the most important skills a business can possess in content marketing It allows you to evoke emotion in your audience, and emotional engagement gives your customers a sense of belonging and can help you to express your values better.
Scientists have conducted research for years to unlock the secrets of the human mind – and more and more marketers are starting to take notice. Here are four ways you can incorporate the latest results into your marketing to better cut through the clutter and get big-time results.
By offering your customers a variety of payment type options – both traditional and those brought about by emerging technologies, you will ultimately improve the experience your business provides and your bottom line.
All companies want smoother and more efficient sales cycles. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment.
With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts.
Not everyone is a marketing specialist, but there are plenty of things that any brand can put into practice to ensure that they give themselves every chance of success.
More than 80 percent of organizations use metrics to determine how well their content is performing. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. Understanding your results comes down to these three metrics.
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