Are you ready to ride the social media wave in 2023? With new trends and features popping up faster than avocado toast at a brunch spot, it’s crucial to keep up and adapt your social media strategy accordingly.
Fear not, fellow marketer! In this article, we’ll be your personal surf instructor, showing you the gnarliest social media trends to watch in 2023 and how to ride the wave like a pro. So, grab your board and let’s dive in!
Trend #1: Increased Use of Video Content
In recent years, video content has become increasingly popular on social media platforms.
Findings from a recent study by Hubspot, 92% of marketers say that video is an important part of their marketing strategy. In 2023, we can expect this trend to continue, with even more businesses using video to connect with their audiences.
So how can you incorporate video into your social media strategy?
Experiment with different types of video content, such as product demos, behind-the-scenes footage, and user-generated content.
Optimize your videos for mobile devices, since the majority of social media users access these platforms on their smartphones.
Use captions and subtitles to make your videos more accessible to people who are deaf or hard of hearing.
Promote your videos through paid advertising, social media influencers, and organic reach.
Trend #2: Emphasis on Privacy and Data Security
In recent years, there has been growing concern around privacy and data security on social media platforms. In response, many platforms have implemented new features and policies to protect users’ personal information.
For example, Facebook recently introduced a feature called “Off-Facebook Activity,” which allows users to see and control the data that other apps and websites share with Facebook. Instagram also introduced a feature that allows users to easily report and block abusive or inappropriate content.
As a business, it’s important to prioritize data privacy and security in your social media strategy.
Be transparent about how you collect and use data from your followers.
Use two-factor authentication to protect your social media accounts from hacking.
Educate your employees about the importance of data security and privacy.
Stay up-to-date on the latest privacy regulations and ensure that your social media strategy is compliant.
Trend #3: Augmented Reality (AR) and Virtual Reality (VR)
Augmented reality (AR) and virtual reality (VR) are technologies that allow users to experience digital content in a more immersive way. In recent years, social media platforms like Snapchat and Facebook have introduced AR filters and VR experiences, and we can expect this trend to continue in 2023.
According to a report by eMarketer, the global AR and VR market is expected to reach $30 billion by 2023. This presents a huge opportunity for businesses to engage with their audiences in new and exciting ways.
Experiment with AR filters on platforms like Instagram and Snapchat.
Create VR experiences that allow users to explore your products or services in a virtual environment.
Use AR and VR to enhance user-generated content, such as customer reviews and testimonials.
Partner with influencers who have experience creating AR and VR content.
Trend #4: Artificial Intelligence Comes with A Storm
Social media is always evolving, and in 2023, AI is the trend to watch out for. With its ability to learn, adapt, and predict our preferences, AI is transforming the way we interact with our devices and each other. From personalized news feeds to chatbots that can answer customer inquiries, AI is making social media more efficient and effective than ever before. Plus, AI-powered image and video recognition technology are improving our ability to discover and share content that resonates with us, whether that’s the latest fashion trends or funny cat videos. So if you want to stay ahead of the curve in 2023, make sure you’re paying attention to the AI-powered innovations that are taking social media by storm.
Here are some ways you can incorporate AI into your social media strategy,
Use AI-powered analytics tools to gain insights into your audience’s behavior and preferences, and create content that resonates with them.
Utilize chatbots or other AI-powered customer service tools to provide quick and efficient support to your followers.
Experiment with AI-generated content, such as captions or headlines, to see if it improves engagement rates.
Use AI-powered image and video recognition technology to automatically tag and categorize your content, making it easier for your followers to discover.
Consider using AI to automate certain tasks, such as scheduling posts or optimizing ad campaigns, freeing up time for you to focus on other aspects of your social media strategy.
Utilize AI to personalize the user experience for your followers, such as by recommending content based on their previous interactions with your account.
Invest in AI-powered influencer marketing tools to identify and partner with influencers who align with your brand values and have an engaged following.
Trend #5: Influencer Marketing Evolves
Influencer marketing has been the belle of the ball on social media for several years now, but we’re ready to see her take things up a notch in 2023. With the global influencer marketing industry expected to reach a whopping $13.8 billion in 2021, it’s clear that this trend is here to stay. But don’t get too comfortable in your influencer marketing campaigns just yet!
Consumers are no longer willing to settle for just any old #sponsored post from their favorite influencer. Nope, they’re becoming more and more discerning about authenticity and transparency.
How can businesses stay ahead of the curve and ensure that their influencer marketing campaigns are effective in 2023?
Instead of one-off collaborations, focus on building long-term relationships with influencers that align with your brand values.
Move over mega-influencers, micro-influencers are taking the spotlight. These influencers have smaller followings, but a more engaged audience – and can often be a more affordable option for your brand.
- Be transparent about your relationships with influencers and ensure they disclose sponsored content.
- Use influencer-generated content to enhance your social media strategy.
Trend #6: Social Commerce Takes Center Stage
Get ready to add some cha-ching to your social media game, because social commerce is about to blow up in 2023.
In case you haven’t heard, social commerce is the hot new trend of selling products directly through social media platforms. And with sales expected to hit a whopping $36.6 billion in 2021 (thanks, eMarketer!), it’s clear that social commerce is here to stay and will be even more important in the years to come.
So, it’s time to get your social media accounts ready to be your own personal storefronts, with shoppable posts and personalized shopping experiences. Get ready to flex those sales skills and turn your followers into customers with the power of social commerce!
Use shoppable posts on platforms like Instagram and Facebook to allow users to buy products directly from your social media page.
Use chatbots to provide personalized shopping experiences for your followers.
Create exclusive offers and promotions for your social media followers to encourage them to make purchases.
Use social media analytics to track the success of your social commerce campaigns.
Don’t let your social media game fall behind the times – it’s time to level up and stay ahead of the curve.
In the fast-paced world of social media, businesses need to be nimble and adaptable to succeed. By incorporating these cutting-edge trends into your social media marketing plan, you can blow the competition out of the water and connect with your audience in fresh and exciting ways.
Get ready to take your followers on a wild ride with video content that makes them feel like they’re right there with you. Or, transport them to a whole new world with AR and VR experiences that will have them scrolling through your feed for hours. And don’t forget about social commerce – your followers will love the ease of buying your products straight from your posts.
The future of social media is full of endless possibilities, so get your thinking cap on and start planning your 2023 social media strategy today! Don’t let the competition leave you in the dust – let’s dive into the wild and wonderful world of social media together.