Most people consider text messaging a comfortable and convenient way to stay in touch with their family and friends. As a result, text messaging has become a common platform for business messaging and promoting the environment.
Not long ago, when we wanted to communicate with customers directly, there were only three ways: face-to-face, email, or phone. But now, there are countless modern ways to reach out to customers and expand your business-all, thanks to the explosion of new technologies. Nowadays, you can easily reach out to customers, and the customers can reach out to businesses.
In this modern era where technology has become the need of time, we can’t deny the importance of different platforms to find customers. One of the best platforms to reach customers is text messaging- an easy and quick way!
According to Gartner, emails are opened 20% of the time, while messages are opened 98% of the time.
Whether you are a small-scale or a large-scale business owner, text messaging is a convenient way to connect to customers. People rely more on texting than calls because it is more reliable and quicker.
A business can use text messaging for countless purposes:
- Reaching prospects and customers
- Providing information
- Communicating a sales promotion
- Generating leads
- Sending appointment reminders
- Offering coupons
- Providing customer support
- Announcing new products.
If you are a small-scale business owner, then text messaging is a great way to communicate with clients quickly-about orders, delivery schedules, meetings, customer feedback, etc. Not to forget, texting saves you a lot of time as well.
If you are a large-scale business owner, you can promote your business by text messaging- telling them about offers and deals. You can also offer your customers a texting support number, allowing them to share their queries via texts rather than calls.
Simply put, text messaging is an active and convenient communication platform that gives a business complete flexibility to send relevant messages or information immediately, to expand the purpose of your business.
Benefits of Using Text Messaging Platforms for Businesses
In the past, direct mailing or phone calls were considered golden tickets to reach out and expand your business to the target audience. Though they are still regarded as convenient ways, this younger generation tends to learn more from text messaging.
Text messaging holds countless benefits for businesses; let’s learn some of them:
Text messages are a great way to enable your business to have a two-way communication path with your customers. Customers also consider text messaging convenient as they can interact with the company through texting, and you can respond directly to their messages or feedback queries.
Everyone carries their phones all the time and uses them regularly. Undoubtedly, text messages are quick ways to make and maintain connections. As people have their phones, your business can reach out to them anywhere and anytime.
Grabs Attention Easily
When you are using your phone and a message pop on the top of the screen, it’s hard to ignore. When a person’s email box is cluttered, it is hard to open each email. While on the other hand, short and punchy text messages grab attention quickly. A message is opened and read within a few seconds. Text messaging is attention seeking market tactic.
What’s more satisfying for businesses than getting immediate responses to your texts from their customers? Nothing, right? Text messaging is a quick and convenient way to connect with customers and get their answers. In addition, customers usually read and reply to text messages more quickly than emails.
While using any platform for customer service, a business has countless approaches planned for it. Though text messaging has some major benefits for businesses, there are also some approaches.
Let’s dig into the 5 approaches to using text messaging platforms to find customers:
A Unique Marketing Tactic
While the world is moving towards more technological expansions, people still consider text messaging a unique marketing tactic. If you were given a choice between emails and texts, which one would you read first? Text! A text message is short, quick to read, and easy to respond to.
More extensive Scalability and Cost-effective Method
When you have to expand your business to a more significant number of people, you should use cheaper ways-and; text messages are more affordable. Text messaging makes you reach out to a more substantial number of people at the same time. Your business can send a message to every customer mentioned in the email list or groups of customers.
Text messaging saves a lot of time and marketing hassle for your business. In addition, they are the most affordable and cost-effective platform for excellent customer service.
High Engagement Rate
Text messaging has the highest and best engagement rate of any other marketing platform. According to a survey,90% of text messages are received and read within 3-5 minutes.
Text messaging is the most widespread tool having the highest reach all around the globe. The best part is messages require an internet connection; people can receive them anytime, anywhere.
Clear and Concise Message
In busy routines, people don’t have much time to open emails and read them- while text messages are clear and concise. Conveying your message in a short form that is impactful to win a customer is a challenging task but worth it. People prefer text messages more, as they are fast, precise, and time-saving.
Quick Feedback and Responses
How to know if the customer likes our product or service? The easiest way is to get feedback or a review. The most effective approach to using any marketing platform is to connect with the business for business. One of the considerable benefits of using text messaging platforms is getting quick customer responses and feedback.
Text messaging gives a business an edge over its competitor. Therefore, text messaging is one of the best platforms if you want to find customers and boost your business sales.
Today, text messaging services for businesses, whether with new start-ups, medium-sized companies, or large enterprises, play a significant role in leveraging a brand and generating robust sales and great marketing strategies