Reasons why it is important to measure your advertising effectiveness.
Advertising in your business is very important, as it is the way to attract customers to your venue and get your business found by anyone that is in the area.
If you are not doing any marketing, then you are missing out on increasing your sales and increasing your revenue. Advertising is the way to do this.
I went to many sales seminars and workshops, and the same message is repeated throughout, that a customer needs to see your brand at least 10 times before they will take action. So this is why it is important to have multiple advertising and branding for your business.
Your website, social media sites such as Facebook, Instagram, Twitter, etc are the digital footprint of your organisation, but they are not always enough to attract customers to come to your venue.
Knowing how much money you are spending on each campaign, and what the return is for each of them, will tell you if you are getting more customers and more sales, or if it is not.
Having a marketing plan and different types of campaigns is very important, and measuring the effectiveness of your advertising is critical for your budget and return-on-investment.
When you have the information, then it is much easier to make decisions on how you want to spend the money on advertising.
There is currently no way to do this except manually at the moment.
But Maralytics has changed that. We have developed the first program to integrate with a POS system that is fully automated.
Your POS can give you detailed reports on sales, products, activity and customer information, but it can’t do this for advertising, it can only give you numbers on the amount of freebies or total discounts. There is no detail or information on what campaigns are doing or what the return-on-investment is.
Maralytics can do this. It can give you:
- sales per campaign or per customer
- the amount of customers per campaign
- plus indepth analysis with the many different variations of reports
It is your choice on what kind of information that you want to get and it’s very easy to use.