Excellent food and customer service, combined with a brilliant marketing strategy based on analytics can help increase your restaurant’s ROI.
Top 5 Steps to Improve Your Restaurant’s Marketing ROI Read More »
A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? Let’s look at a few in greater detail, along with some other factors that influence memorability.
7 Ways to Make Your New Business Name Unforgettable Read More »
Your point-of-sale area is a valuable piece of real estate in your store. And it’s often the last place where you’ll be able to make an impression before your customer leaves.
5 point-of-sale marketing tactics Read More »
To have a strong and engaged community, it used to be necessary to spend hours on Instagram or to court dozens of food bloggers. But the rules are changing in your favour. These days, having a huge volume of followers isn’t as important as a well-curated selection of posts is.
Easy Tips to Boost Your Instagram Presence Read More »
Marketing is the lifeblood of every business, and a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.”
3 Vital Marketing Strategies Businesses Should Adopt Post-Covid Read More »
The earnings calls of social media giants, traditional media veterans and the agencies that piece them together provides insight into how marketers around the world are adapting, and what their next moves will be.
Media earnings predict the future of advertising Read More »
You can have all the elements that it takes to grow a business, but it won’t happen without good marketing.
Zero Cost Marketing Tactics You Can Use To Bring In Sales Read More »
Maralytics is the only digital ad tracking system that can give you all the information of actual sales data and conversions.
Digital ad tracking Read More »
There are so many restaurants around, and if you want to be successful, then it is important to have a good online marketing strategy.
Restaurant online marketing strategies Read More »
Manual and automated methods of measuring advertising effectiveness.
When I had my restaurant, I used to do a lot of advertising to try and encourage my customers to come to my venue but I was finding it difficult to track my sales and find what was working and what wasn’t.
Methods of measuring advertising effectiveness Read More »
Customers are the lifeblood of any business and promoting customer loyalty is imperative to your restaurant. We need returning customers to make money and keep the business operating.
Advertising your restaurant in the many different areas of the marketing world can be difficult to know what is the best voucher or offer to get more people into your restaurant.
Best Restaurant Vouchers Read More »
Define your SMART Goals and minimize risks that could affect your marketing campaign’s success.
Why It Is Important to Have Clear Goals When Advertising Your Business Read More »
We take a look at some of the most recent restaurant technology trends that are being adopted by venues all over the country, and how they could benefit your restaurant.
Restaurant Technology: 5 Trends To Consider For Your Restaurant Read More »
The first step to building your business is to start somewhere. Find a niche and begin where you feel comfortable.
5 Ways to Grow Your Customer Base Organically Read More »
Flyers and posters are very cost-effective forms of advertising and increasing awareness for your business. Using printed material for promotion offers you a great return on your investment, however it’s not always so easy to calculate the exact value. In order to optimize your print campaigns and gain insights from your marketing efforts, you have to track your flyers and posters.
How To Track The ROI For Your Flyers And Posters Read More »
We all recognise the importance of knowing how much money is being made and spent and what’s being sold, but often this analysis comes at the end of the month, resulting in weeks of lost opportunity to make changes and get back on track.
Four Key Areas of Your Business You Should Be Tracking Weekly Read More »
It is important that operations staff and other members of your team understand marketing as well. Start their training with these four fundamental elements.
How to train your staff about marketing Read More »
Marketing analytics is integral in refining the customer experience, especially when you track and engage with them in all of their touchpoints.
How to Improve Customer Experiences Through Your Marketing Analytics Read More »
Do tracking your marketing campaigns really matter? A big YES! That is if you know what to track and know how to organize strategies around these findings.
How can marketing analytics lead to a ‘High Performing’ business Read More »