Excellent food and customer service, combined with a brilliant marketing strategy based on analytics can help increase your restaurant’s ROI.
Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.
A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? Let’s look at a few in greater detail, along with some other factors that influence memorability.
To have a strong and engaged community, it used to be necessary to spend hours on Instagram or to court dozens of food bloggers. But the rules are changing in your favour. These days, having a huge volume of followers isn’t as important as a well-curated selection of posts is.
Marketing is the lifeblood of every business, and a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.”
You can have all the elements that it takes to grow a business, but it won’t happen without good marketing.
Manual and automated methods of measuring advertising effectiveness.
When I had my restaurant, I used to do a lot of advertising to try and encourage my customers to come to my venue but I was finding it difficult to track my sales and find what was working and what wasn’t.
Define your SMART Goals and minimize risks that could affect your marketing campaign’s success.
We take a look at some of the most recent restaurant technology trends that are being adopted by venues all over the country, and how they could benefit your restaurant.
Flyers and posters are very cost-effective forms of advertising and increasing awareness for your business. Using printed material for promotion offers you a great return on your investment, however it’s not always so easy to calculate the exact value. In order to optimize your print campaigns and gain insights from your marketing efforts, you have to track your flyers and posters.
We all recognise the importance of knowing how much money is being made and spent and what’s being sold, but often this analysis comes at the end of the month, resulting in weeks of lost opportunity to make changes and get back on track.
Marketing analytics is integral in refining the customer experience, especially when you track and engage with them in all of their touchpoints.
Do tracking your marketing campaigns really matter? A big YES! That is if you know what to track and know how to organize strategies around these findings.
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