E-commerce
5 point-of-sale marketing tactics
Your point-of-sale area is a valuable piece of real estate in your store. And it’s often the last place where you’ll be able to make an impression before your customer leaves.
Blogs
Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.
E-commerce
Easy Tips to Boost Your Instagram Presence
To have a strong and engaged community, it used to be necessary to spend hours on Instagram or to court dozens of food bloggers. But the rules are changing in your favour. These days, having a huge volume of followers isn’t as important as a well-curated selection of posts is.
E-commerce
3 Vital Marketing Strategies Businesses Should Adopt Post-Covid
Marketing is the lifeblood of every business, and a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.”
Marketing
Media earnings predict the future of advertising
The earnings calls of social media giants, traditional media veterans and the agencies that piece them together provides insight into how marketers around the world are adapting, and what their next moves will be.
Marketing
Zero Cost Marketing Tactics You Can Use To Bring In Sales
You can have all the elements that it takes to grow a business, but it won’t happen without good marketing.
Marketing
Digital ad tracking
Maralytics is the only digital ad tracking system that can give you all the information of actual sales data and conversions.
Restaurant online marketing strategies
There are so many restaurants around, and if you want to be successful, then it is important to have a good online marketing strategy.
Methods of measuring advertising effectiveness
Manual and automated methods of measuring advertising effectiveness.
When I had my restaurant, I used to do a lot of advertising to try and encourage my customers to come to my venue but I was finding it difficult to track my sales and find what was working and what wasn’t.
Customer Loyalty
Customers are the lifeblood of any business and promoting customer loyalty is imperative to your restaurant. We need returning customers to make money and keep the business operating.
Best Restaurant Vouchers
Advertising your restaurant in the many different areas of the marketing world can be difficult to know what is the best voucher or offer to get more people into your restaurant.
Why It Is Important to Have Clear Goals When Advertising Your Business
Define your SMART Goals and minimize risks that could affect your marketing campaign’s success.
Hospitality
Restaurant Technology: 5 Trends To Consider For Your Restaurant
We take a look at some of the most recent restaurant technology trends that are being adopted by venues all over the country, and how they could benefit your restaurant.
Marketing
5 Ways to Grow Your Customer Base Organically
The first step to building your business is to start somewhere. Find a niche and begin where you feel comfortable.
Marketing
How To Track The ROI For Your Flyers And Posters
Flyers and posters are very cost-effective forms of advertising and increasing awareness for your business. Using printed material for promotion offers you a great return on your investment, however it’s not always so easy to calculate the exact value. In order to optimize your print campaigns and gain insights from your marketing efforts, you have to track your flyers and posters.
Marketing
Four Key Areas of Your Business You Should Be Tracking Weekly
We all recognise the importance of knowing how much money is being made and spent and what’s being sold, but often this analysis comes at the end of the month, resulting in weeks of lost opportunity to make changes and get back on track.
How to train your staff about marketing
It is important that operations staff and other members of your team understand marketing as well. Start their training with these four fundamental elements.
How to Improve Customer Experiences Through Your Marketing Analytics
Marketing analytics is integral in refining the customer experience, especially when you track and engage with them in all of their touchpoints.
How can marketing analytics lead to a ‘High Performing’ business
Do tracking your marketing campaigns really matter? A big YES! That is if you know what to track and know how to organize strategies around these findings.
Coffee Standard Operating Procedures
This manual includes coffee recipes, instructions for setting up, cleaning, and closing a coffee machine and probe milk thermometer calibration. Benefits is standard procedures for easy delegation, consistency and expectation of tasks Increase workplace/team/staff effectiveness, therefore reducing wastage and costs.
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