E-commerce
5 Tips to Create the Best Reels for your Business
Reels can be intimidating at times. Juggling these trends and attempting to fit your company’s mission into them can feel like
Blogs
Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.
E-commerce
How Online Activity Can Make More Customers Find You
In the digital era, the easiest way to capture your customer’s attention is to reach out to them through online platforms. Every other person uses one more social media channel daily. So, if your online activity is sub-par, you can miss a huge customer base and lucrative opportunities.
Management
13 Kickass Linkedin Features You Can’t Afford to Miss in 2022
Maralytics shares this article to help our friends in small to large-scale businesses and employment careers to make the most of the LinkedIn Platform. LinkedIn has helped Maralytics build connections and relationships that traditional networking systems cannot provide in a shorter period of time. Check out LinkedIn Features for social media marketing, engagement and promotions. Bid farewell to the aristocratic approach of doing business and finding jobs with LinkedIn 2021. But before we talk about those brand new LinkedIn features, let’s have a quick check on the platform itself.
E-commerce
Adjust Your Sales Pipeline for Stronger Conversion Rates
Building a sales pipeline is an awesome step forward in bringing in more sales for your business. But there are things that you can do with a pipeline that can improve sales even more. We’ve put together a list of the things that you can do to adjust your sales pipeline for stronger conversion rates and don’t worry, they’re a lot less effort than putting the pipeline into place in the first instance.
How Do You Know Any Of This Is Working?
You call up your analytics using a package like Maralytics and you examine what your sales were like before you made the tweak and what they were like afterwards.
Management
How To Use Consumer Psychology To Increase Conversions
So, you’re bringing in visitors to your website or to your physical store and they’re buying from you. That’s a great start but your next move is simple. You need to maximise the returns you get from the traffic that comes in.
That’s where consumer psychology comes in, you can take some basic principles (no psychology degree required) and then put them to use to boost your conversions. Here’s how.
Marketing
How Style Guides Help Boost Your Marketing ROI
A brand guide helps them communicate consistently, and this consistency creates trust with a customer’s audience and shows them what a company stands for. A brand guide determines how a business wants to present itself to the market and how it wants to be perceived. Most organizations establish a style guide to create brand consistency that houses guidelines for writing styles and tones, visual standards, and how brand assets such as logos should be used. Creating an in-depth brand style guide will ensure that published content is consistent, polished, relatable, and enjoyable.
Management
Sales Audit Success – Four Critical Considerations To Take Into Account
A sales audit is an in-depth look at your sales function and how you attract prospects and convert them into customers. The result should be a comprehensive, accurate and objective evaluation of what’s working with sales, what isn’t and what you can do to drive more reliable and sustainable revenue growth.
Like many professional services, though, all sales audits aren’t created equally. If you are considering a sales audit to help you drive more revenue, create repeatable sales processes and improve the culture of your sales organisation, here are four things to consider.
Business Manuals
How To Create Systems That Effectively Favour Company Growth
Let’s talk about the most cutting-edge secrets for making systems work for your business. I will also share how you can build workflow management system to help you and your team consistently create achieve company growth. If you are thinking about just implementing a workflow system, there is a need for training your team about how the operations of the business will work. Whether you are a solo operation or managing a team, you will want a business system to streamline creating and deploying your products and services.
Management
5 Brands That Are Absolutely Hilarious
Marketing is all about bringing your brand to the right people. In a highly competitive attention economy, that can be hard work. One way to improve your chances is to incorporate humour into your marketing strategy.
Humour not only spreads some much-needed laughter around but also creates shareable and memorable content that people can relate to. That relatability can easily turn into customer loyalty over time. So, for a bit of inspiration, let’s take a look at five of the most hilarious brands on social media.
Management
How to Find Joy in Tedious Everyday Tasks
It’s hard to find joy in tasks we don’t like to do – and, unfortunately, many of the tasks we like the least are the ones we have to do every day. For some of you, staying on top of cleaning may be the task that gets you down. For others, it might be the endlessly growing list of unread emails demanding your attention. Although it can be hard to find joy in working through these tedious tasks, it’s certainly not impossible. Let’s take a look at a few mindset tweaks that may just get you there.
Management
Not getting ROI you deserve from your marketing? Learn the secret to productivity.
Wondering why you’re not getting the return on interest you wish for with your marketing campaigns? You may be missing the one key factor that leads to real marketing productivity, writes Annette Densham, PR specialist and co-owner at The Audacious Agency. The ultimate key to productivity lies in one simple word: ACCOUNTABILITY. Productivity doesn’t come from effort and time, it is the result of a carefully aimed effort that is goal-driven.
E-commerce
How Sustainable Content Puts People at The Heart of Digital Engagement
Sustainability is a now a business reality. Driven by clear evidence of ongoing climate change, consumers increasingly look to brands that demonstrate commitment to meaningful action. Today, sustainability and other ethical considerations match factors such as quality and price as consumers weigh their purchasing decisions. Maralytics Blogs How sustainable content puts people at the heart of digital engagement
Multiple studies drive home the power of this new reality: 45% of Gen Z consumers will stop buying from brands because of ethical or sustainability concerns; more than a third of UK consumers can and do walk away from companies that fail to align with their beliefs; while 72% of consumers are actively buying more sustainable products.
Management
10 Things To Consider When Selling Your Business
By Graeme Alexander of Lightspeed. “All up, I owned my own cafe for just over four years before I sold it. When I opened it with my wife it was the culmination of our dream to be that sickly-sweet husband & wife neighbourhood operation. You know the type. It was going to be a place where everyone was happy and our impeccable family lifestyle oozed effortlessly into our workplace and covered anyone who came near with its wholesome charm. But, like the Hallmark moment outlined above, it was a fairytale.”
Management
5 Marketing Platforms That Are Worth Trying
The world of online marketing has erupted with tools to simplify campaign management and automate time-consuming elements. With such an abundance of great tools to choose from, identifying the best products can be quite daunting. Here are 5 exceptionally innovative platforms that you should definitely take the time to investigate.Moving out of your comfort zone. Trying new tools can be intimidating, it requires you to adopt a degree of flexibility and a willingness to learn. Moving out of your comfort zone might just be the ultimate power move you have been meaning to make.
Management
Video Versus Audio – Where Is The Trend Going
With home internet connections moving away from metred solutions and into faster and uncapped lines; video has become an increasingly more powerful marketing medium. Along with that, the online world has always shown us that people have short attention spans, preferring content they can scan briefly or images that give them insight faster. Considering these factors, it is natural that video would soon become the top-performing medium in the online world. Maralytics Blogs Video Versus Audio – Where Is The Trend Going?
Social media users are more likely to pause and watch a short video while industries like real estate draw from the power of in-depth and panoramic video sequences to showcase properties.
Management
3 Strategies To Simplify How You Do Business
Have you ever wondered if it’s possible to step into your office on a Monday morning feeling inspired, motivated, and excited for the week ahead? When you were an aspiring entrepreneur, you probably imagined more fun than what the reality is delivering. That’s because greater ownership means more responsibility. By simplifying the running of the business, you can enjoy a more significant amount of freedom while still meeting your obligations.
Personal Development
Managing Your Stress Level when Your To-do List is Overwhelming
Managing your stress levels can be a challenge when you have a to-do list that overwhelms you. It can cause even the most organised person to feel out of control and stressed. But having too much on your plate doesn’t have to be an insurmountable problem, as long as you know how best to manage it all. Make sure to have these tips from Miriam van Heusden, an analytics expert, handy.
Management
Fall in Love with Your Business
It’s the Love Month, the perfect time to celebrate the success of your own company. Like every other relationship in your life, the connection between you and your business requires nurturing. You can get more joy out of your vocation when you nurture that connection. Like a life partner, you can romance your business and fall in love with it, even if you’ve been at it for many years.
Management
Work Less and Achieve More with These 5 Productivity Hacks
The art of being productive is not to work harder but to work smarter. So if you are working harder but less effectively, it means you are not being productive at all – and the problem is we do not realise this. Getting more done in less time seems like a dream if you are looking for quick fixes. But there are lots of strategies on top of what was shared in this blog that can be maximised to help you become more productive. The key is to understand these strategies and implement them in your life until they become a habit that will compound for you in getting the best results.
Marketing
How to Create a Marketing Strategy for Your Business
While a business plan explains your business — who you are, what you do, current and future location planning, growth strategies, staffing, finances, and more, your marketing plan is much more in-depth regarding specific tactics, goals, and outcomes.
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