Blogs

Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.

E-commerce

Should I Use a Third-Party Delivery Service or Create My Own?

The demand for food delivery from restaurant customers has steadily climbed in the past years, and restaurants are facing a tough decision when it comes to accommodating this guest preference: is it a better idea to sign up with a third-party delivery service or invest in developing a delivery channel just for my restaurant?

When it comes to choosing how to incorporate delivery into your restaurant operations, restaurateurs have two options: build your own delivery system through your website or phone, or sign up with a third-party delivery vendor to facilitate the delivery process in your restaurant.

Marketing

Third-Party or In-House Delivery Service: Pros and Cons

In an era of convenience, online ordering systems, self-service kiosks and mobile platforms have become key to give the customers what they crave the most: a fast, personalized and convenient food experience. With the number of digital orders on the rise, restaurants should dig into their options in terms of takeout, delivery, and other off-premises ordering methods.

Whatever you decide, it’s crucial to have as much data on your delivery operation as possible. Working with third-party delivery services can give you transparency into your sales figures, platform performance and best sellers, so you can optimize delivery, easily.

Marketing

Third-Party Delivery is More Important Than Ever

An increasingly popular alternative to in-house delivery is to utilize a third-party delivery service. These platforms can give thousands of new customers access to a restaurant’s products, increase brand visibility in their area and allow them to ring up sales for off-premise dining. For restaurants struggling after the COVID-19 dining room shutdowns, third-party delivery partnerships could be the difference between staying open and being forced to shut down.

Hospitality

How Hospitality Venues can Prepare and Overcome Covid-19 Ongoing Restrictions and Lockdowns?

There is little doubt COVID-19 has hit the hospitality majorly, however in this article, we attempt to share some tips on how some food and beverage businesses can modify and adapt to the transitional changes that can come with ongoing restrictions and snap lockdowns.The eventual keys to success include preparation and flexibility which will majorly contribute to being a successful resilient business.

Marketing

7 Reasons to Take Your Brick-And-Mortar Store Online

The retail landscape has been in a continuous state of flux for well over 20 years. From the threat of large chain stores to recent advances in mobile technology and the rise of eCommerce sites, retailers have had to adapt in response to a variety of trends and innovations in order to attract consumer attention. One of the most common ways small businesses are navigating these changes is by transitioning to selling online.

Hospitality

Top 18 Places You Need to List Your Restaurant Online

You never know when and where someone is going to be looking for your restaurant tomorrow so don’t wait. The more exposure your restaurant has online the more successful you will be.

Time and time again, the best way to bring more customers into your restaurant is by finding them online. What’s better is letting those customers find your restaurant online instead. In order for this to happen your restaurant needs to be listed everywhere online. Every directory and citation could lead to new customers finding you online and coming to your restaurant.

Retail

3 Steps to Improve Your Retail Business Staff’s Marketing Skills

Why should you train your employees to enhance their marketing skills? Because effective marketers can increase a business’ income by driving sales. It has a slew of notable branches, from advertising, market research, as well as public relations.

E-commerce

4 Ways to Use Your Blog to Market Your Business on Social Media

To turn marketing into revenue, you must engage your audience with content that’s useful before you start to sell. Creating a content plan isn’t difficult if you first set some goals, stick to a schedule, and commit to it throughout the year.

E-commerce

7 Marketing Skill Sets to Help You Adapt in Today’s “New Normal”

The “new normal” calls for marketers to learn and build new marketing skill sets focused on listening to, communicating with, and providing service to customers.

E-commerce

4 Super-Easy Content Marketing Ideas

Creating and distributing compelling content is one of the most effective ways to market your business and increase sales. Here are four super-easy ways to rev up your content marketing.

E-commerce

How Businesses Can Leverage Different Solutions For Better Marketing

Retail brands must deliver a superior customer experience in today’s world. Today’s consumers expect to be informed, engaged, and entertained.

E-commerce

Customer experience will determine the success of your company

Customer experience is the single ingredient that will determine the success of your company. Technology plays a key role in creating a memorable customer experience each time a client interacts with your brand.

E-commerce

3 Ways to Improve Customer Engagement: The Key to a Successful Business

Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement.

E-commerce

How to Create a Lead Magnet That Actually Gets Leads

A good lead magnet can generate thousands of leads per month for your business. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results.

E-commerce

The Most Important Skill in Content Marketing: Storytelling

Storytelling is one of the most important skills a business can possess in content marketing It allows you to evoke emotion in your audience, and emotional engagement gives your customers a sense of belonging and can help you to express your values better.

E-commerce

4 Ways to Create an Instant Connection with Customers

Scientists have conducted research for years to unlock the secrets of the human mind – and more and more marketers are starting to take notice. Here are four ways you can incorporate the latest results into your marketing to better cut through the clutter and get big-time results.

E-commerce

Why You Should Accept Multiple Payment Options in Your Store

By offering your customers a variety of payment type options – both traditional and those brought about by emerging technologies, you will ultimately improve the experience your business provides and your bottom line.

E-commerce

How to Strengthen Your Company Through Sales-Marketing Alignment

All companies want smoother and more efficient sales cycles. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment.

E-commerce

3 Tools to Maximize Your Content Marketing Efforts

With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts.

E-commerce

How Any Business Can Setup and Run A Successful Marketing Campaign

Not everyone is a marketing specialist, but there are plenty of things that any brand can put into practice to ensure that they give themselves every chance of success.

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Blogs

Top 18 Places You Need to List Your Restaurant Online

3 Steps to Improve Your Retail Business Staff’s Marketing Skills

7 Marketing Skill Sets to Help You Adapt in Today’s “New Normal”

4 Super-Easy Content Marketing Ideas

How Businesses Can Leverage Different Solutions For Better Marketing

Customer experience will determine the success of your company

How to Create a Lead Magnet That Actually Gets Leads

The Most Important Skill in Content Marketing: Storytelling

4 Ways to Create an Instant Connection with Customers

Why You Should Accept Multiple Payment Options in Your Store

How to Strengthen Your Company Through Sales-Marketing Alignment

How Any Business Can Setup and Run A Successful Marketing Campaign

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Let us learn and explore the world of marketing and business together

Better marketing campaigns with better results?

SOFTWARE

COMPANY

SUPPORT

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