Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.
Set your business to make a strong comeback and to receive exciting new opportunities when the world is finally able to bounce back from this crisis.
Future-proof your restaurant business with these 10 tips on how to survive post-pandemic adjustments.
Make sure to properly communicate that your business is always after the safety and good health of your staff, customers, and your other stakeholder.
Now is the time to consider using online tools and other available technologies for several functions within your business.
While in lockdown, always include your stakeholders in all of your business’ communication plan and crisis management strategy.
Read this article to find out more how you can start creating a crisis management plan that is specifically designed for your hospitality business.
Share the good benefits of understanding data with your staff. Train them on how to gather, interpret, and use marketing analytics.
Excellent food and customer service, combined with a brilliant marketing strategy based on analytics can help increase your restaurant’s ROI.
A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? Let’s look at a few in greater detail, along with some other factors that influence memorability.
Your point-of-sale area is a valuable piece of real estate in your store. And it’s often the last place where you’ll be able to make an impression before your customer leaves.
To have a strong and engaged community, it used to be necessary to spend hours on Instagram or to court dozens of food bloggers. But the rules are changing in your favour. These days, having a huge volume of followers isn’t as important as a well-curated selection of posts is.
Marketing is the lifeblood of every business, and a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.”
The earnings calls of social media giants, traditional media veterans and the agencies that piece them together provides insight into how marketers around the world are adapting, and what their next moves will be.
You can have all the elements that it takes to grow a business, but it won’t happen without good marketing.
Maralytics is the only digital ad tracking system that can give you all the information of actual sales data and conversions.
There are so many restaurants around, and if you want to be successful, then it is important to have a good online marketing strategy.
Manual and automated methods of measuring advertising effectiveness.
When I had my restaurant, I used to do a lot of advertising to try and encourage my customers to come to my venue but I was finding it difficult to track my sales and find what was working and what wasn’t.
Customers are the lifeblood of any business and promoting customer loyalty is imperative to your restaurant. We need returning customers to make money and keep the business operating.
Advertising your restaurant in the many different areas of the marketing world can be difficult to know what is the best voucher or offer to get more people into your restaurant.
Define your SMART Goals and minimize risks that could affect your marketing campaign’s success.
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