Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives.
Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.
Here are some tips and trends for 2021 in the hospitality industry to help kick off the new year. We’ve listed some of the top trends that are set to have a big impact and how hospitality venues can get behind these growing trends to boost sales and grow their business.
Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media.
Modern marketers are living in an ever more complex environment, with more channels, more content, more touchpoints, and more tools than ever before.
Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the right social strategy to persevere.
If you were running any other business, you could chuck up a few ads and customers would magically appear at your door.
It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers.
Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media.
As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a sure-fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort.
Though not every restaurateur will choose to reopen when local dining restrictions are lifted, this information can help you prepare for the day that it makes sense for you to open your business back up.
With every restaurant feeling the toll of Coronavirus and shifting consumer behaviour, every meal becomes an opportunity to be proactive online.
A good marketing campaign starts with a marketing plan. Without one, you’re left to rely on luck and uncertainty, which can prove disastrous most of the time.
Social media opens up avenues for broadening your marketing reach at a much lower cost than traditional media.
Whether you’re a small business or a large company, it’s critical for you to use accurate and fresh data as the basis for your strategies.
Just as lead generation is important, so is feedback gathering is too. Explore and test online surveys and find what your customers are thinking about you.
Remarketing is a very effective strategy that can net you more than just sales and revenue, but also establish your brand among your target customers.
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