Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention.
Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them.
Email is an efficient marketing channel, but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste.
In business, being the trusted authority in your space is the best way to earn your customers’ trust. To understand how to earn authority and trust, we must understand the two types of authority that matter the most in the 20th century and utilize them for maximum success.
Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives.
Here are some tips and trends for 2021 in the hospitality industry to help kick off the new year. We’ve listed some of the top trends that are set to have a big impact and how hospitality venues can get behind these growing trends to boost sales and grow their business.
Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media.
Modern marketers are living in an ever more complex environment, with more channels, more content, more touchpoints, and more tools than ever before.
As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a sure-fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort.
To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but a need.
With every restaurant feeling the toll of Coronavirus and shifting consumer behaviour, every meal becomes an opportunity to be proactive online.
A good marketing campaign starts with a marketing plan. Without one, you’re left to rely on luck and uncertainty, which can prove disastrous most of the time.
Whether you’re a small business or a large company, it’s critical for you to use accurate and fresh data as the basis for your strategies.
Just as lead generation is important, so is feedback gathering is too. Explore and test online surveys and find what your customers are thinking about you.
Marketing analytics can help you improve the various processes in your business. Read more from this article.
A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? Let’s look at a few in greater detail, along with some other factors that influence memorability.
To have a strong and engaged community, it used to be necessary to spend hours on Instagram or to court dozens of food bloggers. But the rules are changing in your favour. These days, having a huge volume of followers isn’t as important as a well-curated selection of posts is.
Marketing is the lifeblood of every business, and a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.”
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