E-commerce
4 Super-Easy Content Marketing Ideas
Creating and distributing compelling content is one of the most effective ways to market your business and increase sales. Here are four super-easy ways to rev up your content marketing.
Strategy
E-commerce
3 Ways to Improve Customer Engagement: The Key to a Successful Business
Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement.
E-commerce
How to Create a Lead Magnet That Actually Gets Leads
A good lead magnet can generate thousands of leads per month for your business. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results.
E-commerce
The Most Important Skill in Content Marketing: Storytelling
Storytelling is one of the most important skills a business can possess in content marketing It allows you to evoke emotion in your audience, and emotional engagement gives your customers a sense of belonging and can help you to express your values better.
E-commerce
4 Ways to Create an Instant Connection with Customers
Scientists have conducted research for years to unlock the secrets of the human mind – and more and more marketers are starting to take notice. Here are four ways you can incorporate the latest results into your marketing to better cut through the clutter and get big-time results.
E-commerce
How to Strengthen Your Company Through Sales-Marketing Alignment
All companies want smoother and more efficient sales cycles. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment.
E-commerce
How You Should Be Evaluating Your Content Marketing Success
More than 80 percent of organizations use metrics to determine how well their content is performing. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. Understanding your results comes down to these three metrics.
E-commerce
Start Building Your Online Reputation
Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image.
E-commerce
Why Protecting Your Digital Data Is Crucial for Business Success
Data can be used to increase revenues, but they can also be the cause of financial and legal problems. Data breaches are quite common and can be caused by various. So, it’s essential to protect data on all fronts if you want your business to thrive.
E-commerce
Turn A Negative Into A Positive: Managing Negative Online Reviews
Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention.
E-commerce
5 Social Media Marketing Mistakes Almost Every Small Business Makes
Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them.
E-commerce
Five Ways To Supercharge Your Marketing In 2021
As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability. Here are five ways to supercharge your marketing efforts in 2021.
E-commerce
4 Ways to Leverage an Email List
Email is an efficient marketing channel, but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste.
E-commerce
Everything You Need to Know About Protecting Your Brand
Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.”
E-commerce
4 Ways to Transform Your Marketing With Content That Educates Consumers
Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives.
E-commerce
5 Easy Marketing Ideas for Your Business
The way we do business changed since COVID-19. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops.
E-commerce
25 Tips for Earning Customer Loyalty
Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened.
E-commerce
If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed
Modern marketers are living in an ever more complex environment, with more channels, more content, more touchpoints, and more tools than ever before.
Hospitality
10 Steps to Nailing Your Restaurant Marketing
If you were running any other business, you could chuck up a few ads and customers would magically appear at your door.
It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers.
E-commerce
Treat Your Social Media Like the Storefront You Want Customers to See
Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media.
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