In the digital era, the easiest way to capture your customer’s attention is to reach out to them through online platforms. Every other person uses one more social media channel daily. So, if your online activity is sub-par, you can miss a huge customer base and lucrative opportunities.
This millennial generation is practically living online, and even the older generation has bandwagoned the online trends. From buying a private jet to vegetables, everything is under your fingertips. Moreover, most businesses have transitioned to online platforms after the Covid-19 pandemic and the depressing lockdown.
Brick-and-mortar stores have limited outreach. However, transitioning the same business to the online world can be a game changer for all types and sizes of businesses.
The B2C and B2B sellers can leverage online platforms like personal websites, Facebook, Twitter, Amazon, Etsy, and others to maximize the ROI, form long-term client relationships and bring more profit.
There is no one answer to how online activity can make more customers find you. However, the more you delve into the online channels, the higher the chances you can create a big name for your brand and capitalize on lucrative opportunities.
Four Ways Your Online Activity Can Find More Customers For You
More customers mean more business and more money.
Or, let us rephrase that happy and satisfied customers mean more business and money!
To find the best business strategy, you must consider improving your customer service, being available, and tending to their needs.
The question is, how would you do that?
If you have a physical store, you can be available to your customers during particular times. However, it will be the hassle of asking each customer for feedback in person or via text messages; such things annoy people.
This is why you need to focus on your online activity, whether you are a multi-million firm or a solopreneur just starting.
Here are the four ways in which your online activity can find more customers for you:
1. Aesthetically Pleasing Website Design
The best part about creating a website is that you can customize your online site in any way you like. That can be costly and difficult to achieve with physical stores.
With so many advanced and automated tools at your disposal, you can create state-of-the-art websites and social pages. You can hire a digital designer and create an impressionable yet highly functional web layout. Moreover, you can always customize and edit your online site’s theme as per the ongoing trends.
You can use 3D graphics, add better details, add a video explaining the product, and list positive customer reviews on your page.
Your website is the face of your brand, where people can find and learn about you. It helps you to create a community that shares a trustworthy relationship. In addition, customers love to explore and shop from aesthetically pleasing online pages. A responsive, attractive, customer-centric website can connect with more people and make them feel welcome.
If you want to start your online brand and start good- create a website first and then move to other online activities.
As we have heard, the first impression is the last – that is what you must implement. A responsive and good-looking online page will attract more customers to your brand. You can boost your online activity through your website and leave an unforgettable imprint on the visitor’s minds-giving them a reason to shop from you.
2. Optimized Product or Service Listings
If customers cannot find the product easily, they will not buy from you. This happens a lot with physical stores. However, you can solve this problem easily by making the utmost use of your online activity.
You can hire an SEO expert and optimize all your product listings. So, once the customer lands on your website, they can find the product their way in a hassle-free manner. You can also optimize the price, color, size and other relevant product features for better results.
Therefore, all the customers must “type” in their demands, and the product magically appears in front of them. The easier the find, the more likely the customer will buy from you.
Here are some key elements that will easily optimize all your products and services:
- Include the brand and product name to optimize the product title for easier search
- Write detailed and catchy product descriptions
- Add in the cost of each product
- Include the details about shipping
- List the customer reviews for each product
3. 24/7 Customer Service
Great online customer service is what gets you long-term and loyal customers.
Customers find it annoying if their queries are not answered, the page is unresponsive, or they cannot contact the brand. You can easily miss calls and text messages. Nevertheless, customer service becomes seamless with automated chatbots, emails, social media posts, and availability on the website.
Customers love it when they are valued. Moreover, the best way to show them they matter is to consider their queries and respond on time. Online platforms make it easy like never before.
Engaging in online activities such as replying to the customers that comment on your post and sending customized emails to your regular and old customers can boost your sales. Moreover, it creates a better image, so people prefer buying from you instead of some business that does not respond to them.
4. Discounts and Promotions
Customer loves discounts on their favourite products. Discounts and promo codes act like nectar for bees.
If you are active on your website and other social media pages, customers will know where to find you and keep track of your “new announcements.”
When people start to follow you online, you can grab their attention by throwing announcements for occasional discounts and promo codes. You can also leverage email marketing and social posts to navigate the customers to your website.
You can host webinars and live sessions and upload to announce the discounts. You can also add a “timeline” after the discount expires to reach a wider audience.
You can also engage across multiple channels, create groups and communities, and get feedback to improve your brand through only activity. All of it adds to your good name and a bigger customer base.
By enhancing your online activity, you can make your business profitable and inextinguishable. There is high potential for creating a high-end brand on online channels, even if you start from zero. You have to use digital platforms and digital marketing tactics appropriately.
So, your online activity can find more customers and help you become an international seller and compete amongst the bigger brands.