Social Media

Marketing

Third-Party or In-House Delivery Service: Pros and Cons

In an era of convenience, online ordering systems, self-service kiosks and mobile platforms have become key to give the customers what they crave the most: a fast, personalized and convenient food experience. With the number of digital orders on the rise, restaurants should dig into their options in terms of takeout, delivery, and other off-premises ordering methods.

Whatever you decide, it’s crucial to have as much data on your delivery operation as possible. Working with third-party delivery services can give you transparency into your sales figures, platform performance and best sellers, so you can optimize delivery, easily.

Marketing

Third-Party Delivery is More Important Than Ever

An increasingly popular alternative to in-house delivery is to utilize a third-party delivery service. These platforms can give thousands of new customers access to a restaurant’s products, increase brand visibility in their area and allow them to ring up sales for off-premise dining. For restaurants struggling after the COVID-19 dining room shutdowns, third-party delivery partnerships could be the difference between staying open and being forced to shut down.

Hospitality

How Hospitality Venues can Prepare and Overcome Covid-19 Ongoing Restrictions and Lockdowns?

There is little doubt COVID-19 has hit the hospitality majorly, however in this article, we attempt to share some tips on how some food and beverage businesses can modify and adapt to the transitional changes that can come with ongoing restrictions and snap lockdowns.The eventual keys to success include preparation and flexibility which will majorly contribute to being a successful resilient business.

Marketing

7 Reasons to Take Your Brick-And-Mortar Store Online

The retail landscape has been in a continuous state of flux for well over 20 years. From the threat of large chain stores to recent advances in mobile technology and the rise of eCommerce sites, retailers have had to adapt in response to a variety of trends and innovations in order to attract consumer attention. One of the most common ways small businesses are navigating these changes is by transitioning to selling online.

E-commerce

4 Ways to Use Your Blog to Market Your Business on Social Media

To turn marketing into revenue, you must engage your audience with content that’s useful before you start to sell. Creating a content plan isn’t difficult if you first set some goals, stick to a schedule, and commit to it throughout the year.

E-commerce

3 Ways to Improve Customer Engagement: The Key to a Successful Business

Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement.

E-commerce

3 Tools to Maximize Your Content Marketing Efforts

With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts.

E-commerce

Start Building Your Online Reputation

Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image.

E-commerce

Turn A Negative Into A Positive: Managing Negative Online Reviews

Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention.

E-commerce

5 Social Media Marketing Mistakes Almost Every Small Business Makes

Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them.

E-commerce

2 Types of Authority All Businesses Need for Marketing Success

In business, being the trusted authority in your space is the best way to earn your customers’ trust. To understand how to earn authority and trust, we must understand the two types of authority that matter the most in the 20th century and utilize them for maximum success.

E-commerce

5 Easy Marketing Ideas for Your Business

The way we do business changed since COVID-19. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops.

E-commerce

Top 3 Ways to Grow Your Local Business with Digital Marketing

Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media.

E-commerce

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed

Modern marketers are living in an ever more complex environment, with more channels, more content, more touchpoints, and more tools than ever before.

E-commerce

7 Social Media Marketing Myths, Busted

Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the right social strategy to persevere.

Hospitality

10 Steps to Nailing Your Restaurant Marketing

If you were running any other business, you could chuck up a few ads and customers would magically appear at your door.

It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers.

E-commerce

Treat Your Social Media Like the Storefront You Want Customers to See

Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media.

Marketing

How to Repurpose Marketing Content for Your Small Business

As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a sure-fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort.

E-commerce

How Social Media Can Move Your Business Forward

To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but a need.

Hospitality

9 Tips and Tricks for Running Your Restaurant Online

With every restaurant feeling the toll of Coronavirus and shifting consumer behaviour, every meal becomes an opportunity to be proactive online.

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Tags

Let us learn and explore the world of marketing and business together

Better marketing campaigns with better results?

SOFTWARE

COMPANY

SUPPORT

QUICK ACCESS