E-commerce
7 Marketing Skill Sets to Help You Adapt in Today’s “New Normal”
The “new normal” calls for marketers to learn and build new marketing skill sets focused on listening to, communicating with, and providing service to customers.
Upskilling and Professional Development
E-commerce
How to Create a Lead Magnet That Actually Gets Leads
A good lead magnet can generate thousands of leads per month for your business. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results.
E-commerce
How to Strengthen Your Company Through Sales-Marketing Alignment
All companies want smoother and more efficient sales cycles. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment.
E-commerce
3 Tools to Maximize Your Content Marketing Efforts
With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts.
E-commerce
Why Protecting Your Digital Data Is Crucial for Business Success
Data can be used to increase revenues, but they can also be the cause of financial and legal problems. Data breaches are quite common and can be caused by various. So, it’s essential to protect data on all fronts if you want your business to thrive.
E-commerce
Turn A Negative Into A Positive: Managing Negative Online Reviews
Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention.
E-commerce
5 Social Media Marketing Mistakes Almost Every Small Business Makes
Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them.
E-commerce
Five Ways To Supercharge Your Marketing In 2021
As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability. Here are five ways to supercharge your marketing efforts in 2021.
E-commerce
5 Easy Marketing Ideas for Your Business
The way we do business changed since COVID-19. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops.
E-commerce
25 Tips for Earning Customer Loyalty
Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened.
E-commerce
Treat Your Social Media Like the Storefront You Want Customers to See
Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media.
E-commerce
Marketing Tips For Start Ups
Marketing done right can be an incredible boom for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire.
Hospitality
How to Enhance Your Hospitality Business’ Marketing Plan
A good marketing campaign starts with a marketing plan. Without one, you’re left to rely on luck and uncertainty, which can prove disastrous most of the time.
E-commerce
7 Ways to Ensure A Strong Business Presence Using Social Media
Social media opens up avenues for broadening your marketing reach at a much lower cost than traditional media.
Hospitality
5 Key Metrics Hospitality Business Owners Should Be Tracking
Whether you’re a small business or a large company, it’s critical for you to use accurate and fresh data as the basis for your strategies.
Hospitality
5 Ways to Use Remarketing for Your Hospitality Business
Remarketing is a very effective strategy that can net you more than just sales and revenue, but also establish your brand among your target customers.
Hospitality
7 Easy Steps to Track Your Hospitality Business’ Digital Marketing Campaigns
Create high-quality and creative marketing ideas based on facts shown by your campaign analytics.
E-commerce
3 Best Reasons Why Your Small Business Needs Marketing SaaS
A marketing SaaS solution presents you with more flexibility in doing your marketing so that you can focus on what matters more.
Hospitality
Why You Should Streamline Your Hospitality Business’ Marketing Processes Through Real-Time Analytics
Marketing analytics can help you improve the various processes in your business. Read more from this article.
E-commerce
5 Essential Tips on How to Prepare Your Team for Marketing Analytics
Share the good benefits of understanding data with your staff. Train them on how to gather, interpret, and use marketing analytics.
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