The “new normal” calls for marketers to learn and build new marketing skill sets focused on listening to, communicating with, and providing service to customers.
Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.
Retail brands must deliver a superior customer experience in today’s world. Today’s consumers expect to be informed, engaged, and entertained.
Customer experience is the single ingredient that will determine the success of your company. Technology plays a key role in creating a memorable customer experience each time a client interacts with your brand.
Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement.
A good lead magnet can generate thousands of leads per month for your business. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results.
Storytelling is one of the most important skills a business can possess in content marketing It allows you to evoke emotion in your audience, and emotional engagement gives your customers a sense of belonging and can help you to express your values better.
Scientists have conducted research for years to unlock the secrets of the human mind – and more and more marketers are starting to take notice. Here are four ways you can incorporate the latest results into your marketing to better cut through the clutter and get big-time results.
By offering your customers a variety of payment type options – both traditional and those brought about by emerging technologies, you will ultimately improve the experience your business provides and your bottom line.
All companies want smoother and more efficient sales cycles. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment.
With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts.
Not everyone is a marketing specialist, but there are plenty of things that any brand can put into practice to ensure that they give themselves every chance of success.
More than 80 percent of organizations use metrics to determine how well their content is performing. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. Understanding your results comes down to these three metrics.
Data can be used to increase revenues, but they can also be the cause of financial and legal problems. Data breaches are quite common and can be caused by various. So, it’s essential to protect data on all fronts if you want your business to thrive.
Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention.
Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them.
Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.”
Let us learn and explore the world of marketing and business together
Subscribe to our newsletter and get the latest blog delivered straight to your inbox.
Better marketing campaigns with better results?
You need to start with properly tracking your marketing efforts first.
Get started with a free trial from Maralytics today.