E-commerce
7 Marketing Skill Sets to Help You Adapt in Today’s “New Normal”
The “new normal” calls for marketers to learn and build new marketing skill sets focused on listening to, communicating with, and providing service to customers.
Blogs
Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.
E-commerce
4 Super-Easy Content Marketing Ideas
Creating and distributing compelling content is one of the most effective ways to market your business and increase sales. Here are four super-easy ways to rev up your content marketing.
E-commerce
How Businesses Can Leverage Different Solutions For Better Marketing
Retail brands must deliver a superior customer experience in today’s world. Today’s consumers expect to be informed, engaged, and entertained.
E-commerce
Customer experience will determine the success of your company
Customer experience is the single ingredient that will determine the success of your company. Technology plays a key role in creating a memorable customer experience each time a client interacts with your brand.
E-commerce
3 Ways to Improve Customer Engagement: The Key to a Successful Business
Maintaining a strong relationship with your customers is important for your brand’s visibility and marketing. Here are some tips to help you improve your engagement.
E-commerce
How to Create a Lead Magnet That Actually Gets Leads
A good lead magnet can generate thousands of leads per month for your business. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results.
E-commerce
The Most Important Skill in Content Marketing: Storytelling
Storytelling is one of the most important skills a business can possess in content marketing It allows you to evoke emotion in your audience, and emotional engagement gives your customers a sense of belonging and can help you to express your values better.
E-commerce
4 Ways to Create an Instant Connection with Customers
Scientists have conducted research for years to unlock the secrets of the human mind – and more and more marketers are starting to take notice. Here are four ways you can incorporate the latest results into your marketing to better cut through the clutter and get big-time results.
E-commerce
Why You Should Accept Multiple Payment Options in Your Store
By offering your customers a variety of payment type options – both traditional and those brought about by emerging technologies, you will ultimately improve the experience your business provides and your bottom line.
E-commerce
How to Strengthen Your Company Through Sales-Marketing Alignment
All companies want smoother and more efficient sales cycles. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment.
E-commerce
3 Tools to Maximize Your Content Marketing Efforts
With the right marketing strategies, you have the potential to increase your conversion rates, have a more engaged audience, and generate better leads, among other benefits. There are tools that, if added to your arsenal, can help you maximize your content marketing efforts.
E-commerce
How Any Business Can Setup and Run A Successful Marketing Campaign
Not everyone is a marketing specialist, but there are plenty of things that any brand can put into practice to ensure that they give themselves every chance of success.
E-commerce
How You Should Be Evaluating Your Content Marketing Success
More than 80 percent of organizations use metrics to determine how well their content is performing. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. Understanding your results comes down to these three metrics.
E-commerce
Start Building Your Online Reputation
Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image.
E-commerce
Why Protecting Your Digital Data Is Crucial for Business Success
Data can be used to increase revenues, but they can also be the cause of financial and legal problems. Data breaches are quite common and can be caused by various. So, it’s essential to protect data on all fronts if you want your business to thrive.
E-commerce
Turn A Negative Into A Positive: Managing Negative Online Reviews
Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention.
E-commerce
5 Social Media Marketing Mistakes Almost Every Small Business Makes
Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them.
E-commerce
Five Ways To Supercharge Your Marketing In 2021
As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability. Here are five ways to supercharge your marketing efforts in 2021.
E-commerce
4 Ways to Leverage an Email List
Email is an efficient marketing channel, but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste.
E-commerce
Everything You Need to Know About Protecting Your Brand
Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.”
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