Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.”
In business, being the trusted authority in your space is the best way to earn your customers’ trust. To understand how to earn authority and trust, we must understand the two types of authority that matter the most in the 20th century and utilize them for maximum success.
Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives.
2021 is a different year and would most likely have new challenges, so here are five survival tips for your business.
The way we do business changed since COVID-19. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops.
Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media.
Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened.
Modern marketers are living in an ever more complex environment, with more channels, more content, more touchpoints, and more tools than ever before.
Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the right social strategy to persevere.
Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media.
Marketing done right can be an incredible boom for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire.
To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but a need.
Social media opens up avenues for broadening your marketing reach at a much lower cost than traditional media.
A marketing SaaS solution presents you with more flexibility in doing your marketing so that you can focus on what matters more.
Make sure to properly communicate that your business is always after the safety and good health of your staff, customers, and your other stakeholder.
Now is the time to consider using online tools and other available technologies for several functions within your business.
While in lockdown, always include your stakeholders in all of your business’ communication plan and crisis management strategy.
Share the good benefits of understanding data with your staff. Train them on how to gather, interpret, and use marketing analytics.
A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? Let’s look at a few in greater detail, along with some other factors that influence memorability.
Your point-of-sale area is a valuable piece of real estate in your store. And it’s often the last place where you’ll be able to make an impression before your customer leaves.
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