Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.”
Everything You Need to Know About Protecting Your Brand Read More »
In business, being the trusted authority in your space is the best way to earn your customers’ trust. To understand how to earn authority and trust, we must understand the two types of authority that matter the most in the 20th century and utilize them for maximum success.
2 Types of Authority All Businesses Need for Marketing Success Read More »
Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives.
4 Ways to Transform Your Marketing With Content That Educates Consumers Read More »
2021 is a different year and would most likely have new challenges, so here are five survival tips for your business.
5 Business Survival Tips for 2021 Read More »
The way we do business changed since COVID-19. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops.
5 Easy Marketing Ideas for Your Business Read More »
Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media.
Top 3 Ways to Grow Your Local Business with Digital Marketing Read More »
Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened.
25 Tips for Earning Customer Loyalty Read More »
Modern marketers are living in an ever more complex environment, with more channels, more content, more touchpoints, and more tools than ever before.
If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed Read More »
Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the right social strategy to persevere.
7 Social Media Marketing Myths, Busted Read More »
Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media.
Treat Your Social Media Like the Storefront You Want Customers to See Read More »
Marketing done right can be an incredible boom for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire.
Marketing Tips For Start Ups Read More »
To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but a need.
How Social Media Can Move Your Business Forward Read More »
Social media opens up avenues for broadening your marketing reach at a much lower cost than traditional media.
7 Ways to Ensure A Strong Business Presence Using Social Media Read More »
A marketing SaaS solution presents you with more flexibility in doing your marketing so that you can focus on what matters more.
3 Best Reasons Why Your Small Business Needs Marketing SaaS Read More »
Make sure to properly communicate that your business is always after the safety and good health of your staff, customers, and your other stakeholder.
How to Ensure Your Employees’ Safety During A Pandemic Read More »
Now is the time to consider using online tools and other available technologies for several functions within your business.
Top 3 Online Solutions to Help Your Business Endure Disruptions Read More »
While in lockdown, always include your stakeholders in all of your business’ communication plan and crisis management strategy.
How to Manage Your Stakeholders During a Lockdown Read More »
Share the good benefits of understanding data with your staff. Train them on how to gather, interpret, and use marketing analytics.
5 Essential Tips on How to Prepare Your Team for Marketing Analytics Read More »
A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? Let’s look at a few in greater detail, along with some other factors that influence memorability.
7 Ways to Make Your New Business Name Unforgettable Read More »
Your point-of-sale area is a valuable piece of real estate in your store. And it’s often the last place where you’ll be able to make an impression before your customer leaves.
5 point-of-sale marketing tactics Read More »