Read up on our extensive selection of resources that cover digital marketing, retail and hospitality business articles, as well other industry topics and how-to’s. Discover new paths to grow your business and keeping updated on the latest trends.
Manual and automated methods of measuring advertising effectiveness.
When I had my restaurant, I used to do a lot of advertising to try and encourage my customers to come to my venue but I was finding it difficult to track my sales and find what was working and what wasn’t.
Customers are the lifeblood of any business and promoting customer loyalty is imperative to your restaurant. We need returning customers to make money and keep the business operating.
Advertising your restaurant in the many different areas of the marketing world can be difficult to know what is the best voucher or offer to get more people into your restaurant.
Define your SMART Goals and minimize risks that could affect your marketing campaign’s success.
We take a look at some of the most recent restaurant technology trends that are being adopted by venues all over the country, and how they could benefit your restaurant.
The first step to building your business is to start somewhere. Find a niche and begin where you feel comfortable.
Flyers and posters are very cost-effective forms of advertising and increasing awareness for your business. Using printed material for promotion offers you a great return on your investment, however it’s not always so easy to calculate the exact value. In order to optimize your print campaigns and gain insights from your marketing efforts, you have to track your flyers and posters.
We all recognise the importance of knowing how much money is being made and spent and what’s being sold, but often this analysis comes at the end of the month, resulting in weeks of lost opportunity to make changes and get back on track.
It is important that operations staff and other members of your team understand marketing as well. Start their training with these four fundamental elements.
Marketing analytics is integral in refining the customer experience, especially when you track and engage with them in all of their touchpoints.
Do tracking your marketing campaigns really matter? A big YES! That is if you know what to track and know how to organize strategies around these findings.
This manual includes coffee recipes, instructions for setting up, cleaning, and closing a coffee machine and probe milk thermometer calibration. Benefits is standard procedures for easy delegation, consistency and expectation of tasks Increase workplace/team/staff effectiveness, therefore reducing wastage and costs.
Food ordering and delivery platforms allow restaurants to make the most of both digital and traditional marketing mediums.
Getting food delivered right to your doorstep at anytime and anywhere is easier now than it ever has been. There are heaps of online delivery apps available now and all you need to do is set one up for your business, collect orders and have it ready for delivery.
This article tells you the reasons why it is important to measure your advertising effectiveness. Knowing how much money you are spending on each campaign, and what the return is for each of them, will tell you if you are getting more customers and more sales, or if it is not.
Find out why you need to track your marketing efforts and how a marketing tracking software like Maralytics can be of great help!
Using a marketing campaign tracking software can help you better plan and implement an effective local area marketing strategy for your growing business.
Your POS solution has so much more potential as it can also be used to gather marketing analytics through a marketing campaign tracking software add-on.
Marketing analytics software can help you in many ways to improve your hospitality business. If you need more convincing, here are the top 3 reasons why.
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You need to start with properly tracking your marketing efforts first.
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