Not everyone is a marketing specialist, but there are plenty of things that any brand can put into practice to ensure that they give themselves every chance of success.
How Any Business Can Setup and Run A Successful Marketing Campaign Read More »
More than 80 percent of organizations use metrics to determine how well their content is performing. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured consistently in order to ensure its effectiveness. Understanding your results comes down to these three metrics.
How You Should Be Evaluating Your Content Marketing Success Read More »
Your online reputation is characterised by what shows up when someone searches for your business name online, and it is deeply connected to your brand’s image.
Start Building Your Online Reputation Read More »
Data can be used to increase revenues, but they can also be the cause of financial and legal problems. Data breaches are quite common and can be caused by various. So, it’s essential to protect data on all fronts if you want your business to thrive.
Why Protecting Your Digital Data Is Crucial for Business Success Read More »
Online reviews represent a significant part of a business ‘reputation management online. Managing them can be tricky, and opinions shared by the public online require constant attention.
Turn A Negative Into A Positive: Managing Negative Online Reviews Read More »
Sometimes it seems that as well as running a successful small business, entrepreneurs are also now expected to be digital marketing experts, savvy in the means and methods of attracting and engaging an audience through social media. Let’s look at five of the biggest social media marketing blunders, and how to circumvent them.
5 Social Media Marketing Mistakes Almost Every Small Business Makes Read More »
As the country’s economic recovery gathers pace, relevant, personalised marketing can help organisations reconnect with customers and boost sales and profitability. Here are five ways to supercharge your marketing efforts in 2021.
Five Ways To Supercharge Your Marketing In 2021 Read More »
Email is an efficient marketing channel, but its success is all dependent on how well you use your lists. Without a good strategy, your huge email list will go to waste.
4 Ways to Leverage an Email List Read More »
Just a few short years ago, the digital ad industry seemed almost obsessed with the concept of “brand safety.’ However, a few years later, their concerns seem to have shifted, and they are now focused on “Brand Suitability.”
Everything You Need to Know About Protecting Your Brand Read More »
In business, being the trusted authority in your space is the best way to earn your customers’ trust. To understand how to earn authority and trust, we must understand the two types of authority that matter the most in the 20th century and utilize them for maximum success.
2 Types of Authority All Businesses Need for Marketing Success Read More »
Today’s consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alternatives.
4 Ways to Transform Your Marketing With Content That Educates Consumers Read More »
2021 is a different year and would most likely have new challenges, so here are five survival tips for your business.
5 Business Survival Tips for 2021 Read More »
Here are some tips and trends for 2021 in the hospitality industry to help kick off the new year. We’ve listed some of the top trends that are set to have a big impact and how hospitality venues can get behind these growing trends to boost sales and grow their business.
Hospitality Industry: Tips and Trends For 2021 Read More »
The way we do business changed since COVID-19. That’s true for just about every business regardless of size, but it’s especially true for small business owners, independent professionals and one-person shops.
5 Easy Marketing Ideas for Your Business Read More »
Digital marketing isn’t a one size fits all solution, but it is a necessary part of any marketing strategy. Local businesses often do not recognise the benefit of a digital marketing, or they restrict themselves to only social media.
Top 3 Ways to Grow Your Local Business with Digital Marketing Read More »
Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened.
25 Tips for Earning Customer Loyalty Read More »
Modern marketers are living in an ever more complex environment, with more channels, more content, more touchpoints, and more tools than ever before.
If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed Read More »
Social media marketing is effective, but only if you do it right. The myriad myths you face can keep you from achieving the kind of success that can help your startup thrive. Cut through the lies to ensure you have the right social strategy to persevere.
7 Social Media Marketing Myths, Busted Read More »
If you were running any other business, you could chuck up a few ads and customers would magically appear at your door.
It’s different for restaurants. Diners like to think they have the inside scoop, and that the quality of the restaurant should be its own advertising. We both know that’s not true. So how do you advertise without being seen to? Here’s how to boost your awareness and your diner numbers.
10 Steps to Nailing Your Restaurant Marketing Read More »
Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media.
Treat Your Social Media Like the Storefront You Want Customers to See Read More »