Miriam van Heusden, Author at Blogs

The Changing Landscape: How Remote Work is Shaping Modern Marketing Strategies

Leave a Comment / Business Manuals, E-commerce, Management, Marketing, Personal Development, Productivity, Sales / Miriam van Heusden

Remote work is a game changer for firms in the fast-paced marketing world. It encourages creativity, agility, and data-driven decision-making.
Embracing emerging trends like influencer marketing, content creation evolved SEO, and social media dominance is vital to staying competitive. However, remote work isn’t just a necessity; it’s a catalyst for innovation and growth.

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A Deep Dive into Mobile Marketing: Trends, Tactics, and Triumphs

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As consumers increasingly rely on mobile devices, businesses must stay vigilant in adopting innovative strategies to effectively engage their target audience. By using new technologies, embracing personalized approaches, and staying adaptable to the changing landscape, marketers can pave the way for sustained growth and triumph for their brands in the competitive mobile landscape.

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Leveraging AI for Data-Driven Marketing: The Ultimate Guide

Leave a Comment / Business Manuals, E-commerce, Entertainment, Management, Marketing, Productivity, Retail, Sales / Miriam van Heusden

Embracing AI in marketing is not just a trend, but a necessary step towards achieving sustainable growth and maximizing customer engagement. As technology continues to advance, it is crucial for businesses to stay informed of the latest AI developments and adapt their marketing strategies accordingly. By embracing AI-powered data-driven marketing, organizations can pave the way for a future where marketing decisions are driven by actionable insights and create meaningful connections with their target audience.

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The Future is Here: How Augmented Reality is Transforming Marketing in 2023

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Through the seamless integration of virtual elements into the real world, AR has transformed traditional marketing approaches, creating immersive experiences for consumers. AR has empowered marketers to personalize messaging and deliver tailored experiences, enhancing customer satisfaction and loyalty.

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The Social Media Trends to Watch in 2023: How to Stay Ahead of the Curve

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Get ready to take your followers on a wild ride with video content that makes them feel like they’re right there with you. Or, transport them to a whole new world with AR and VR experiences that will have them scrolling through your feed for hours. And don’t forget about social commerce – your followers will love the ease of buying your products straight from your posts.

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The AI Revolution: How Machine Learning is Changing the Face of Marketing

Leave a Comment / Business Manuals, E-commerce, Management, Marketing, Personal Development, Productivity, Sales / Miriam van Heusden

AI is transforming how businesses approach marketing. AI-powered marketing tactics are helping businesses to develop highly targeted and engaging campaigns through personalization and predictive analytics. Even while applying AI to marketing presents some difficulties, the advantages are too great to overlook. The use of AI in marketing appears to have a promising future as the technology develops.

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What Your Social Media Ads Could Be Missing?

Leave a Comment / Business Manuals, E-commerce, Management, Marketing, Personal Development, Productivity, Sales, Services / Miriam van Heusden

You may increase your business and reach a larger audience by improving your social media advertising strategies. Strong social media marketing may help your business succeed, whether you’re a well-known entrepreneur or a brand-new startup. Hence, put up social media advertising techniques that align with your business objectives and take advantage of increased customer traffic!

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5 Tips to Create the Best Reels for your Business

Leave a Comment / E-commerce, Management, Marketing, Personal Development, Sales, Services / Miriam van Heusden

Reels can be intimidating at times. Juggling these trends and attempting to fit your company’s mission into them can feel like squeezing a square peg into a round hole. However, did you realize that users with nearly 300 million views, or around 21.43 per cent of all Instagram users, profit from Instagram’s Reels Algorithm? If you’re overwhelmed with Instagram Reels, you’ve come to the right place.

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Adjust Your Sales Pipeline for Stronger Conversion Rates

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Building a sales pipeline is an awesome step forward in bringing in more sales for your business. But there are things that you can do with a pipeline that can improve sales even more. We’ve put together a list of the things that you can do to adjust your sales pipeline for stronger conversion rates and don’t worry, they’re a lot less effort than putting the pipeline into place in the first instance.
How Do You Know Any Of This Is Working?
You call up your analytics using a package like Maralytics and you examine what your sales were like before you made the tweak and what they were like afterwards.

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How To Use Consumer Psychology To Increase Conversions

Leave a Comment / Management, Marketing, Personal Development, Productivity / Miriam van Heusden

So, you’re bringing in visitors to your website or to your physical store and they’re buying from you. That’s a great start but your next move is simple. You need to maximise the returns you get from the traffic that comes in.

That’s where consumer psychology comes in, you can take some basic principles (no psychology degree required) and then put them to use to boost your conversions. Here’s how.

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How Style Guides Help Boost Your Marketing ROI

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A brand guide helps them communicate consistently, and this consistency creates trust with a customer’s audience and shows them what a company stands for. A brand guide determines how a business wants to present itself to the market and how it wants to be perceived. Most organizations establish a style guide to create brand consistency that houses guidelines for writing styles and tones, visual standards, and how brand assets such as logos should be used. Creating an in-depth brand style guide will ensure that published content is consistent, polished, relatable, and enjoyable.

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Sales Audit Success – Four Critical Considerations To Take Into Account

Leave a Comment / Management, Sales, Services / Miriam van Heusden

A sales audit is an in-depth look at your sales function and how you attract prospects and convert them into customers. The result should be a comprehensive, accurate and objective evaluation of what’s working with sales, what isn’t and what you can do to drive more reliable and sustainable revenue growth.
Like many professional services, though, all sales audits aren’t created equally. If you are considering a sales audit to help you drive more revenue, create repeatable sales processes and improve the culture of your sales organisation, here are four things to consider.

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How To Create Systems That Effectively Favour Company Growth

Leave a Comment / Business Manuals, Management, Personal Development, Productivity / Miriam van Heusden

Let’s talk about the most cutting-edge secrets for making systems work for your business. I will also share how you can build workflow management system to help you and your team consistently create achieve company growth. If you are thinking about just implementing a workflow system, there is a need for training your team about how the operations of the business will work. Whether you are a solo operation or managing a team, you will want a business system to streamline creating and deploying your products and services.

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5 Brands That Are Absolutely Hilarious

Leave a Comment / Management, Marketing / Miriam van Heusden

Marketing is all about bringing your brand to the right people. In a highly competitive attention economy, that can be hard work. One way to improve your chances is to incorporate humour into your marketing strategy.

Humour not only spreads some much-needed laughter around but also creates shareable and memorable content that people can relate to. That relatability can easily turn into customer loyalty over time. So, for a bit of inspiration, let’s take a look at five of the most hilarious brands on social media.

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How to Find Joy in Tedious Everyday Tasks

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It’s hard to find joy in tasks we don’t like to do – and, unfortunately, many of the tasks we like the least are the ones we have to do every day. For some of you, staying on top of cleaning may be the task that gets you down. For others, it might be the endlessly growing list of unread emails demanding your attention. Although it can be hard to find joy in working through these tedious tasks, it’s certainly not impossible. Let’s take a look at a few mindset tweaks that may just get you there.

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Not getting ROI you deserve from your marketing? Learn the secret to productivity.

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Wondering why you’re not getting the return on interest you wish for with your marketing campaigns? You may be missing the one key factor that leads to real marketing productivity, writes Annette Densham, PR specialist and co-owner at The Audacious Agency. The ultimate key to productivity lies in one simple word: ACCOUNTABILITY. Productivity doesn’t come from effort and time, it is the result of a carefully aimed effort that is goal-driven.

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How Sustainable Content Puts People at The Heart of Digital Engagement

Leave a Comment / E-commerce, Hospitality, Management, Marketing, Personal Development, Productivity, Services / Miriam van Heusden

Sustainability is a now a business reality. Driven by clear evidence of ongoing climate change, consumers increasingly look to brands that demonstrate commitment to meaningful action. Today, sustainability and other ethical considerations match factors such as quality and price as consumers weigh their purchasing decisions. Maralytics Blogs How sustainable content puts people at the heart of digital engagement
Multiple studies drive home the power of this new reality: 45% of Gen Z consumers will stop buying from brands because of ethical or sustainability concerns; more than a third of UK consumers can and do walk away from companies that fail to align with their beliefs; while 72% of consumers are actively buying more sustainable products.

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10 Things To Consider When Selling Your Business

Leave a Comment / Management, Marketing, Personal Development, Productivity / Miriam van Heusden

By Graeme Alexander of Lightspeed. “All up, I owned my own cafe for just over four years before I sold it. When I opened it with my wife it was the culmination of our dream to be that sickly-sweet husband & wife neighbourhood operation. You know the type. It was going to be a place where everyone was happy and our impeccable family lifestyle oozed effortlessly into our workplace and covered anyone who came near with its wholesome charm. But, like the Hallmark moment outlined above, it was a fairytale.”

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5 Marketing Platforms That Are Worth Trying

Leave a Comment / Management, Marketing, Personal Development, Productivity, Services / Miriam van Heusden

The world of online marketing has erupted with tools to simplify campaign management and automate time-consuming elements. With such an abundance of great tools to choose from, identifying the best products can be quite daunting. Here are 5 exceptionally innovative platforms that you should definitely take the time to investigate.Moving out of your comfort zone. Trying new tools can be intimidating, it requires you to adopt a degree of flexibility and a willingness to learn. Moving out of your comfort zone might just be the ultimate power move you have been meaning to make.

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Video Versus Audio – Where Is The Trend Going

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With home internet connections moving away from metred solutions and into faster and uncapped lines; video has become an increasingly more powerful marketing medium. Along with that, the online world has always shown us that people have short attention spans, preferring content they can scan briefly or images that give them insight faster. Considering these factors, it is natural that video would soon become the top-performing medium in the online world. Maralytics Blogs Video Versus Audio – Where Is The Trend Going?
Social media users are more likely to pause and watch a short video while industries like real estate draw from the power of in-depth and panoramic video sequences to showcase properties.

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